Noto Wellness is a full spectrum cbd product company, selling cbd oils and powder packets packets filled with the ingredients to get you through any type of situation. As the creative director for this project, I am in charge of the design direction, brand standards, packaging, collateral, and web development. The brand direction is to have complete control over your health and get things done. What better way to express control and creativity then utilizing the building blocks of the cbd structure, the hexagon shape. Using deep blues and golden yellows to reach a wide demographic of millennials that are always on the grind to the parents with two many things on their agenda. This brand is both engaging and calming to whoever the consumer may be.